For many older men, the signs of ageing in the facial area can have a very real impact on their professional lives.

Advanced Aesthetics’ registered nurse and injector Priema Latha says male clients often share their experiences in the workplace. These older gentlemen say they are competing with younger men, and are sometimes considered ‘past it’, when, in fact, they feel they have never had more to offer.

These clients often cite the appearance of ageing through wrinkles and deep frown lines as a hindrance to their personal and professional lives, making them appear much older than they feel.

For a long time, anti-ageing injections were considered to be the domain of women. Men were expected to simply put up with these wrinkles, no matter how they felt about them. Thankfully, times have changed. Priema has many male clients who are enjoying the benefits of anti-ageing injection treatments, which they say have taken decades off their appearance and given them a renewed sense of confidence.

“It’s wonderful to share this treatment with our male clients,” Priema says. “They are often surprised at how natural-looking the results are.”The anti-ageing injections weaken specific muscles. The nerve impulse that initiates muscle contraction is blocked thereby weakening of these muscles.

Especially for men, the success of this treatment relies on the skill, knowledge and experience of the person administering the injections. Most of our male clients are seeking results that reduce or eliminate these lines, without them looking like they have had anything ‘done’. This is where Priema’s detailed knowledge of the facial muscular system is essential in order to know which muscle affects which specific area of the face.  

“The results we achieve are impactful, but subtle,” Priema says. “Most of our male clients say people in their lives are completely unaware that they have undergone the treatment, they simply comment on how well and relaxed they are looking.

“Not only do these changes impact on our client’s professional lives, they also give them a new lease on life, with more confidence in every aspect of their lives.”

Read more about Priema here or contact us below for a free consultation.


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